Mamá Lucchetti: Technology at the table

Mama Lucchetti is the Argentine version of the Old Spice Guy - if the Old Spice Guy was a slightly overweight, 3d animated mum with a rebellious side. Lucchetti was doing its first brand campaign since its launch almost eight years ago, so we decided to focus on the one thing that has changed on the dining table in the past 8 years: on every table in the country, right between the fork and the salt, is a cellphone.

The campaign consists of three spots about a family that just can't figure out what to talk about once the cellphones are turned off, and a website ( that helps turn uncomfortable silences into uncomfortable arguments.


Lucchetti The Raviolis

Meet The Raviolis: the punk rock Lucchetti family that,
with four chords and four cheeses, can easily became the main dish of Pastapalooza.